Skip to main content

Effective Date: 02/03/2026

This Privacy Policy explains how personal data is collected, used, stored, and protected when you access or use https://guideoflove.com/ (“Website”).

The Website is owned and operated by:

AJ TECH LTD
Company Registration Number: 17011440
77 Fulham Palace Road, London, United Kingdom, W6 8AF
Email: [email protected] 

AJ TECH LTD acts as the data controller for the purposes of UK data protection law.

By using the Website, you acknowledge that you have read and understood this Privacy Policy.

1. Governing Law

This Privacy Policy is governed by the laws of the United Kingdom and complies with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Applicable ePrivacy and electronic communications laws

Where relevant, we also consider broader GDPR principles for users located outside the UK.

2. Personal Data We Collect

We collect only the personal data necessary to operate the Website and provide digital products.

This may include:

  • Full name
  • Email address
  • Billing information (excluding full payment details)
  • Order history
  • IP address
  • Browser and device information
  • Communications you send to us

Because GuideOfLove sells adult-oriented digital products, we do not collect unnecessary sensitive personal data. We do not request information about your intimate life beyond what is voluntarily shared through contact messages.

3. Payment Information (Important Notice)

GuideOfLove does not collect, process, or store full payment card details.

All payments are processed securely through third-party payment service providers. This means that:

  • We do not have access to your full credit or debit card number.
  • We do not store CVV codes.
  • We do not store full banking credentials.

Payment providers process transactions under their own privacy policies and security frameworks, including compliance with PSD2 and Strong Customer Authentication (SCA) requirements.

4. How We Use Your Personal Data

We use personal data only where lawful under UK GDPR. The primary purposes include:

  • Processing and delivering digital orders
  • Providing customer support
  • Sending order confirmations and access links
  • Improving Website functionality
  • Preventing fraud and misuse
  • Complying with legal obligations

We do not sell personal data to third parties.

Marketing communications, if used, are sent only where lawful consent has been obtained or where legitimate interest applies.

5. Lawful Bases for Processing

We rely on one or more of the following legal bases:

  • Performance of a contract (to deliver digital products you purchase)
  • Legitimate interests (to improve services and prevent fraud)
  • Legal obligation (to comply with UK law)
  • Consent (for optional communications such as newsletters)

You may withdraw consent at any time where processing is based on consent.

6. Data Security

We implement appropriate technical and organisational security measures to protect your personal data when you interact with our Website or make a purchase.

These measures include data encryption technologies, restricted internal access controls, secure hosting environments, and ongoing monitoring of system integrity. We apply strict access limitations so that only authorised personnel can access personal data where necessary for business operations.

We regularly review and update our security practices to reduce the risk of unauthorised access, alteration, disclosure, or destruction of personal data. While no online system can be guaranteed 100% secure, we take reasonable and proportionate steps to safeguard your information.

7. GDPR Compliance and Data Protection Principles

We adhere to UK GDPR principles by ensuring that personal data is:

  • Processed lawfully, fairly, and transparently
  • Collected for specified and legitimate purposes
  • Limited to what is necessary
  • Accurate and kept up to date
  • Stored only for as long as necessary
  • Protected through appropriate security safeguards

We implement organisational measures such as internal data protection policies, staff awareness training, and periodic compliance reviews to maintain confidentiality and integrity of personal data.

8. International Transfers of Personal Data

In some cases, personal data may be transferred to or processed in countries outside the United Kingdom or outside the European Economic Area (EEA), for example where our service providers operate internationally.

Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with applicable data protection law. These safeguards may include:

  • Adequacy regulations approved by UK authorities
  • Standard contractual clauses
  • Other legally recognised transfer mechanisms

These measures are designed to ensure that your personal data receives a comparable level of protection regardless of location.

9. Strong Customer Authentication (SCA)

For online payments, we rely on third-party payment providers that comply with Strong Customer Authentication (SCA) requirements under PSD2 regulations.

SCA requires two or more independent verification elements, such as something you know (password or PIN), something you possess (phone or card), or something you are (biometric verification).

Although GuideOfLove does not directly process payment data, we ensure that our payment providers implement SCA where legally required to enhance transaction security.

10. PSD2 Compliance

Payment services used on the Website comply with the Payment Services Directive 2 (PSD2), which strengthens consumer protection and online payment security.

Under PSD2, most electronic card transactions require two-factor authentication. This reduces fraud risk and ensures enhanced protection for customers during checkout.

As payment processing is handled externally, compliance with PSD2 obligations is managed by the authorised payment service providers.

11. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil contractual obligations
  • Comply with legal requirements
  • Resolve disputes
  • Prevent fraud

Order-related data may be retained for accounting and legal compliance purposes in accordance with UK law.

12. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure (where applicable)
  • Restrict processing
  • Object to certain processing activities
  • Request data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: [email protected] 

We may require identity verification before responding to requests.

13. Cookies and Tracking Technologies

The Website may use cookies and similar technologies to improve functionality, analyse traffic, and enhance user experience.

Cookies may collect technical information such as IP address, browser type, and usage patterns. You can control cookie preferences through your browser settings.

A separate Cookie Policy may provide additional details.

14. Adult Content and Privacy Considerations

Because GuideOfLove provides adult-oriented digital content, we understand the importance of discretion and confidentiality.

We do not publicly disclose purchase history. We do not display customer activity publicly. We implement reasonable safeguards to ensure that purchase information remains confidential within our operational systems.

However, email communications and payment confirmations may appear in your email account or bank statement according to your provider’s formatting rules.

15. Third-Party Services

We may use third-party providers for:

  • Payment processing
  • Website hosting
  • Analytics
  • Email communication

These providers process personal data only under contractual obligations to protect confidentiality and security.

We are not responsible for the privacy practices of independent third-party websites linked from our Website.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.

Updated versions will be published on the Website with a revised effective date. Continued use of the Website after updates constitutes acceptance of the revised policy.

17. Contact Information

If you have questions about this Privacy Policy or how your data is handled, contact:AJ TECH LTD
77 Fulham Palace Road, London, United Kingdom, W6 8AF
Email: [email protected]